[WardFive] The Washington Post Obiturary Notice - Kathleen Rand Reed

http://www.washingtonpost.com/local/obituaries/notable-deaths-in-the-washington-area/2014/07/09/e5c87614-0770-11e4-a0dd-f2b22a257353_story.html

 

Kathleen Rand Reed, consultant

Kathleen Rand Reed, 67, who spent decades working in promotion and target-marketing aimed at minority communities and in recent years was a “sociopolitical strategist” for Lew Frederick (D), a member of the Oregon House of Representatives, died July 3 at a hospital in Washington. The cause was cancer, said a niece, Andrea Cathey.

Mrs. Reed, a Washington resident, was born Kathleen Rand in Chicago. Since 1991, she was chief executive and president of the Rand Reed Group, a consultancy specializing in what she called “culturally competent social marketing.” Earlier, she ran a Palo Alto, Calif., company that tried to increase organ donations among minority groups and sat on an institutional review board of the National Heart, Lung, and Blood Institute. For many years, she was a partner in a leather goods store in San Francisco.